Price Wars! What to Do If Your Competitors Reduce the Price

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https://www.ecwid.com/blog/price-wars-what-to-do-if-your-competitors-reduce-the-price.html

"Every business has competition, no matter how innovative it might be. Google had competition (AltaVista, Excite), Facebook had competition (MySpace, Orkut) and even mighty Apple had competition (HP, IBM) when they started out. And where there is competition, there are price wars. How exactly do you deal with a price war? Should you double down and match your competitor’s reduced prices? Or should you take the high road and slowly watch your competitor steal your business? In this audio article, we’re going to show you how to win when competitors drop their prices." - Ecwid

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