What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)
Brand Master Academy
Published at : 02 Oct 2021
Published at : 02 Oct 2021
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| Learn what an endorsed brand strategy is and the pros and cons of this brand architecture structure. ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-strategy-blueprint/ By the end of this video, you’ll understand what an endorsed brand strategy is and how it fits into the world of brand architecture. First, you’ll discover what brand architecture is and how endorsed brands differ from other architecture strategies. Next, we’ll answer the question “What is an endorsed brand strategy?” and how it leverages both the freedom and safety of the endorser brand. Then, you’ll learn how and why the brand identity of endorsed brands is usually distinctly different from the parent brand before learning the advantages and disadvantages of the endorser brand strategy. Next, you’ll discover a world-class endorsed brand strategy example with Nestle and how Nestle is a hybrid (House of Brand and Endorser Brand), boasting a brand portfolio including Nespresso, Nescafe, Perrier, KitKat, Smarties, Milo, and Many more. 0:00 What Is An Endorsed Brand Strategy? (Pros, Cons & Examples) 1:01 What Is Brand Architecture? 1:38 What Is An Endorsed Brand? 2:18 The Endorsed Brand Identity 2:45 Why Us An Endorsed Brand Strategy? 3:33 Advantages of Endorsed Brand Architecture 4:04 Disadvantages of Endorsed Brand Architecture 4:53 Endorsed Brand Example: Nestlé #endorsedbrandstrategy #brandstrategy #brandtips —————-✅ FREE BRAND STRATEGY RESOURCES ✅——————– ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. https://brandmasteracademy.com/brand-master-secrets/ ✅ INSIDE BRAND MASTER SECRETS https://brandmastersecrets.thinkific.com/bundles/brand-master-secrets ✅ BRAND MASTER ACADEMY The brand strategist training ground https://brandmasteracademy.com/ ————— ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ——————– ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram - https://www.instagram.com/brandmasteracademy/ Facebook - https://www.facebook.com/pg/brandmasteracademy Linkedin - https://www.linkedin.com/in/stephen-houraghan Youtube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1 ✴️✴️ JOIN THE FACEBOOK COMMUNITY https://www.facebook.com/groups/brandmasteracademy/ Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscribe/ Get on the list for exclusive brand strategy tips and techniques —————- 🎧 LISTEN TO THE PODCAST 🎧 ——————– 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST https://brandmasteracademy.com/brand-master-podcast/ —————-🙏 SUPPORT THE CHANNEL 🙏——————– AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON |
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endorsed brandsEndorsed brand strategyEndorser brands
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