What is a focus keyphrase? | Yoast SEO for WordPress

This video about focus keyphrases is part of the free online Yoast SEO for WordPress plugin training. Learn more about how to use Yoast SEO for WordPress in our free online course at https://yoa.st/3-0. This course includes reading materials and quizzes.

► About this video
The focus keyphrase is the search term that you want a page to rank for. You want people to find your content when they search for that particular phrase. That is why it is quite important for SEO. In this video, we explain what a focus keyphrase it, how you can choose one, and what kind of focus keyphrases there are.

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► Items discussed in this video
0:00:00 - Introduction
0:00:20 - What is a focus keyphrase?
0:01:31 - Why is the keyphrase important?
0:01:51 - Choosing a focus keyphrase
0:04:07 - Different keyphrase types
0:05:28 - Key takeaways

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