Understanding Customers - An Introduction to Customer Empathy Mapping
Optima Training (UK) Limited
Published at : 21 Sep 2021
Published at : 21 Sep 2021
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A short overview of the Customer Empathy Map, developed by XPLANE. This is a useful tool that can be used to help businesses better understand their customers. An updated version of a video that we published in March 2015.
Optima Training (UK) Limited have used this tool to good effect with a range of clients to improve sales, marketing and product development. To find out more about how Optima Training can assist your organisation visit www.optimatraining.co.uk
UnderstandingCustomersIntroduction
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