Understanding consumer behaviour, from the inside out
INSEAD
Published at : 14 Sep 2021
Published at : 14 Sep 2021
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Hilke Plassmann, INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD, joins us to discuss how recent advancements in her field afford unprecedented insights into consumer choice.
neuromarketingconsumer neuroscienceconsumer research
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