#YouTubeTaughtMe
This video consists of the following selling theories :
:
1. AIDAS ( Attention, Interest, Desire, Action, Satisfaction )
2. SELL (Show the features, Explain the advantages, Lead
into benefits, Let them talk)
3. SPIN ( questions about Situation, Problem, Implications,
Need-payoff )
4. Right set of circumstances (situation respond theory)
5. Buying formula theory (Buying formula process)
6. Behavioral Equation Theory
(Drive, Cue, Response, Reinforcement)
( B = P X D X K X V )
Buying links for referred books : (sales books)
1. http://amzn.to/2FoIG1H [ Principles of Marketing by Philip Kotler (15/e) ]
2. http://amzn.to/2APU3vZ [ Marketing: An Introduction by Armstrong Gary ]
3. http://amzn.to/2D0MA32 [ Sales and Distribution Management: An Indian Perspective ]
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