The Alternative choice close explained - Scott Sylvan Bell

You will find objections in sales may come from you. An alternative choice double bind happens when you give a buyer 2 choices to choose from. This gives you an either or situation when asking for the deal. One of the reasons why salespeople fail is they give buyers too many choices to choose form. If you want to learn how to sell more and how to close more sales you must narrow down the options you give. All too often salespeople create their own sales sabotage by offering too many choices. When you use psychology in sales the right way you can close more deals. This is one of the old school sales techniques that does work for the long term. There are good closing techniques in sales that do work and are not cheesy. This alternative choice close is one of the sales strategies and tactics that work well when you do not apply too much pressure in your sales presentation. Going for an alternative choice of decision making does allow you to get the buyer to an option they like. If you offer too may options the buyer will end up telling you I want to think about it.


This video was filmed in Sacramento California

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sales expert Scott Sylvan Bell