Creating a Personalized Marketing Message Using Variable Data Print (VDP)

In our second video on creating a multichannel marketing campaign, we show you how variable data printing (VDP) enables printers to create personalized marketing pieces that encourage repeat buying behavior.



Segment marketing manager Kurt Konow discusses:



- Variable data printing and variable data publishing

- Using VDP to create marketing pieces personalized for each customer in your database

- Examples of VDP applications and the software you can use to create them



For more information on how you can create multichannel marketing campaigns, visit the Connect With Ricoh blog to download our comprehensive white paper: http://budurl.com/e5dn