3 Key Areas that Companies should Measure their Performance On

Many of the best companies now integrate corporate social responsibility (CSR) into their day to day operations using civic engagement to create shared value to the community and business. Instead of just focusing on profit generation, progressive companies look at what is called the Triple Bottom line which goes beyond the focus on profits - the original bottom line.

These Triple Bottom line or 3Ps allows companies to evaluate their performance in the following areas:
1. People which focuses on the development of the community and adherence to fair labour practices
2. Planet focused on the impact on the environment and what is being done to integrate sustainable environmental practices
3. Profit the economic value created by the organization after deducting the cost of all inputs, including the cost of the capital

By focusing on these 3 Ps, companies can ensure that they are using business as a way to address customer needs and create jobs, while maintaining a healthy surrounding.


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